Digital Marketing Foundations
Free, self-paced, and enough to run a small campaign properly.
- Any time
- 4 weeks
- Online
- Beginner
- 2
- 3
- 2h
- 2
Written for beginners.
Taught online, at your own pace: you start when you enrol and set your own rhythm.
Four weeks of evenings, at whatever pace suits you. You finish with a customer profile and a campaign plan you could actually take to a business owner.
3 outcomes, each one assessed.
Each outcome is judged on the work you hand in, and the result is recorded on your learning record.
Describe a customer from evidence
A profile built from what is known, not from what would be convenient.
- Describe an audience from evidenceCompetent
Plan a campaign that fits its budget
Channels and spend chosen on purpose, each with a reason.
- Plan a campaign against a budgetCompetent
Decide in advance how you will judge it
Measures chosen before the money is spent, and read honestly after.
- Measure what a campaign didCompetent
Levels run introduced, developing, competent and advanced, on Meridian Institute of Technology's own competency framework.
What you will be taught
2 modules · 3 lessons · 2h of taught material
- 01
Who you are talking to
- Customer profiles that are not invented
- 02
Spending on purpose
- A budget with reasons attached
- Deciding what counts as working
What you hand in
Each piece is reviewed by the academy's assessors, and the result is recorded on your learning record.
A customer profile
One profile, built from evidence, for a business you know.
A one-week campaign plan
Audience, channels, budget and measures for one week of spend.
What counts as complete, and what you receive
Finish the lessons, hand in the work, and the programme is complete.
100%of the required lessons
100%of the required work handed in and approved
Certificate in Digital Marketing Foundations
Issued by Meridian Institute of Technology when your assessed work is approved for every skill this programme promises. It lists each one and how it was judged, and anyone you give its code to can check it against the record on Alethris.
Take your place
There is no application to wait on.
- 1Enrol.
- 2Your workspace opens straight away.